For some customers, maintaining their content is not a priority or they simply don’t want to learn. No problems, at Flashburn Design we maintain web content for many customers by simply publishing articles, images, products or services for them, but for those who wish to do it themselves it becomes a whole lot easier with the use of a Content Management System (CMS). The customer becomes empowered with the skills they need to maintain their own site.
It’s a confusing topic “Search Engine Optimisation”. For starters it there’s the typical IT approach of taking a name which is relatively short and descriptive and turning it into a confusing acronym <yawn>, then we overcomplicate the whole process with lots of other big words and conflicting information so that small business owners have little choice but to seek out the services of an SEO ‘professional’ who is happy to take their money without any tangible means of measuring results.
Flashburn takes a project management approach to every design job we undertake. The reason is simple: a structured project approach increases the chance of a successful implementation. But what happens when the project has no clear objective or focus?
99% of the sites today are awkward in defining the very reason why they exist. Coca Cola's last Chief Marketing Officer states that marketing's goal is simple: it is "to sell more stuff to more people more often for more money". That same goal applies to websites. Generally, the goal of a site is to get more people to visit your site as often as possible, and get them to buy (or at least make the decision to buy) as often as possible.
There’s a saying in web design: “content is king”, meaning that it doesn’t matter how good a site is, without quality and frequently updated content the site will most likely not receive repeat visits. Therefore the easier it is for you and others to create and maintain the content on your site the more likely it is that fresh content will be published and therefore (hopefully) produce more hits on your site.
Firstly, if you are new to SEO and are looking to develop an understanding of the whole concept you’re best to start with my article: What is SEO?
Search Engine Optimisation (SEO) can seem like a daunting and confusing black hole to any small and medium sized business operator. There are a range of tools and techniques available to those with the technical know-how to do it themselves and hundreds of ‘professional’ SEO companies looking to lock you into expensive and lengthy contracts, promising you a range of improvements, without you ever seeing any tangible evidence that a) they are actually doing anything b) what they are doing is giving you the results you seek.
“Why are we building this website?”
As a trained project manager one of the first lessons you’re taught is to ask this question and continue asking it until the project objective can be summarised in a single sentence. Ultimately, this single sentence will become the core objective of the project and something by which the end result may be measured. Unfortunately many web designers and customers miss the point of this question entirely and end up defining the ‘what’ rather than the ‘why’.
The Top 10 Free SEO Tools for Small Business are focused primarily on assessing your current site and providing tools for continuing to monitor your SEO progress. No single tool can help small businesses in developing or executing an SEO strategy and you are unlikely to find any single piece of software to do it for you. SEO is something which is unique to each website, depending on your industry, competitors, keywords, content, location and objectives. To develop and execute your SEO plan we would strongly recommend employing the services of an SEO professional such as Flashburn to assist.
What is SEO? http://t.co/0lTSzZCh
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